![]() MAC Cosmetics Promotion & Advertising Strategy: ![]() Needless to say, its products are available online as well. An important point worth noting here is that its products can only by the dealers authorised by the company which did not hinder the company’s growth trajectory even then. In other words, it uses offline medium to cater to the needs of the people all over the world. At present, its independent outlets are present in seventy countries having more than one thousand outlets. From that year onwards, company’s presence started growing gradually. Then after six years, i.e., in 1991, came the first store with the company’s brand name. MAC Cosmetics started its journey from a counter in Toronto, Canada. Also read MAC Cosmetics SWOT Analysis, STP & Competitors MAC Cosmetics Place & Distribution Strategy:įollowing is the distribution strategy in the MAC Cosmetics marketing mix: MAC Cosmetics Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. This means change in price of one of its products has bearing on the other products. In this, company’s products are priced in relation to each other and where each good complements each other rather than competing with each other. MAC Cosmetics not only has adopted premium pricing strategy, but also product line pricing strategy. ![]() This instead ensured customer loyalty and willingness of customers to pay astronomical huge sum for its products comprises the goodwill of the company in the market. Although the price of competitors’ product is a bit lower, customers are willing to pay a little higher. As it is perceived as a good of ostentation which shrieks of conferring high status to those who are wearing it, they adopted premium pricing strategy for all its products. One of the big breaks was in the late ‘80s when Madonna, on a photoshoot, wore one its product. MAC Cosmetics’ first customers were for make-up artists and models. The company differentiates its products from that of its competitors by developing different blends of pigments so as to match the needs of the consumers, by packaging its products differently and by providing limited edition products.īelow is the pricing strategy in MAC Cosmetics marketing strategy: ![]() The products are colourful, bold and custom. MAC Cosmetics chooses to be “The Ultimate Colour Authority” and not a skincare companies, which they chose to be, by offering the people a wide range of products. Its marketing mix product portfolio has a wide variety which includes:Ī) Make-up: Foundation, concealer, powder, face primer, etc.ī)Ğyes: Eyelashes, eye mascara, eyeshadow, eye primer, etc.Ĭ) Lips: Liquid lip, lip pencil, lip gloss, lipstick, etc.ĭ) Skin Care and Primer: Moisturisers, cleansers and removers, CC and BB, etc.Į)ěrushes and Tools: All types of brushes, brush kits, face brushes, lip brushes, eye brushes, etc. The approach was to create utility for chics. Its initial packaging used to come in black pots rather than compacts. MAC Cosmetics is one of the leading cosmetics and skin care brand in the world. Please complete this form by Thursday 30th May at the very latest.The product strategy and mix in MAC Cosmetics marketing strategy can be explained as follows: Your reply could be the difference between getting it right for the people of Mid Argyll, and… well, we don’t want to think about not getting it right. We are working hard to raise over £1 million that we need to deliver this project and your input counts, so please, PLEASE, take a couple of minutes to answer these simple questions. Large plans will be on display at MACPool for you to view from then until the end of May. There will be an Open Day for you to ask questions and chat through your thoughts with the MACPool Board and architects on Saturday 11th May, 10am to 4pm. We’ve worked with an architect to come up with plans based on our earlier community consultation and now we need to know your thoughts. We want to make our facilities better for the whole community by creating a community café, soft play and activity space, as well as improving the pool changing and reception areas. MACPool is now buying the building next door, so that we can deliver an exciting redevelopment project. MACPool was built by the community in 1992 and remains in community ownership today, delivering the only indoor swimming opportunity for a 20 mile radius, for a population of over 9,000 people.
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